SMS Sales Training Multiplies Sales

People never plan to fail, ...
They just fail to plan!

In this post I am talking mainly why people fail at their business, job or anything else that may come to mind.

The secret of success is not to learn a hundred new things, but to learn key activities that you repeat a hundred times.

It may sound trite, but you have to list and prioritise the day to day tasks that you need to do to make the rest of your goals happen. Often these things may be tedious, boring and mundane, but with repeated achievement of these tasks you will build a cumulative power, driving you onward and upward. If you have ever trained in the martial arts, your teacher, mentor or instructor will always refer you back to the basics time and time again. Until you master the basics you will never progress. Until these moves are automatic you cannot learn more adventurous moves.

Driving a car requires constant repetition of the basics, making a sandwich require you start the same way each time and if you don’t, you end up with a plateful of disorganised food. Even a highly complex computer can only add or subtract numbers. It may do this very fast and provide an array of colours, shapes, whizzes and bangs, but every time a key is pressed it performs fundamental routines over and over again.

If you are in sales, you have to make a certain number of calls and hold a certain number of sales appointments to get the required number of sales to achieve your target – your goal.

If you are in retail you have to attract a certain number of people through the door to move a certain number of units.

If you are in a service industry your goal is to make a number of people satisfied with your service to ensure repeat business and even tips, and to make your service better than anyone else can do it.

All of these actions or tasks have to be performed to the best of your ability to each and every person as if they are the most important people in your day.

These daily tasks may seem very obvious and necessary, but they are vital to your accomplishment of your goals and the most important element of your future, but they are also the first things that you will give up on. The rest will fall like dominoes as soon as you stop performing your daily tasks at the optimum level.

Why do I say you will give up these things? I know that through experience both personal and observed, that ninety percent of people who go all the way through any training, agree with the content entirely and learn the specific system only to fail in following through with what they have learnt.

They quickly revert to their old ways of doing things.

A new sales training program is launched in a business, and a week or two after the trainers have left, there is a healthy glow all around the staff, then it starts to cool off. People start reverting to their old ways because no one checks up on them. There is no embedding of the training and no direct follow up.

People will only adopt new ways of working for one of two reasons; they want to, or, they are being checked up on.

A Harvard review identified that only around ten percent of people are ever in the “learning” mode at any one time. They struggle to keep new learnings alive, but if they are not supported, they will drift onto other companies and follow new promises elsewhere. Staff turnover goes up.

That’s why we are different at Compliant Sales Training. Our SMS stays with you. We attend your weekly training and development meetings to drive home the basics and help people find their own voice and change the business to become more effective. After the initial six months, we start to wean your firm off our guidance and hand over to the system champions that we have brought on within your organisation. The net result are people are engaged and want to make the company succeed. They enjoy their work and know what parts they play in the overall picture.

Persistency is mostly sheer guts, stubbornness and single-mindedness. Persistency gives you the strength to carry on in the face of adversity, ridicule and doubt. Persistency is power. Do not confuse persistency with dogmatism or a blinkered or blind relentless drive. That would be foolhardy and eventually destructive. You must be aware of your actions and their consequences and adjust your actions to work better and more effectively each time.

Very simply; Identify, Assess, Modify and Monitor.


Speak soon.

Call me on 0800 689 0190 for your free 30 Minute assessment with written report worth £399!